Dan Jensen
The Architect
Built to scale. Built to last. Built ironclad.
- Lives in
- Cape Coral, FL
- Education
- Brigham Young University
- Phone
- (360) 600-3929
Links
About
Education
Brigham Young University
Skills
Reviews
β β β β βSteve Fife - LiveVantage
I want to thank you for your partnership with LifeVantage on our compensation plan design a few years ago. Your team brought clarity, rigor, and a practical understanding of what drives distributor success and sustainable growth. The work was thoughtful, collaborative, and delivered with professionalism from start to finish. I'm grateful for the impact you made and for the trust we built along the way.
β β β β βEddie Garcia - Reality Of America
Partnering with Jensen Consulting has been one of the most transformative decisions in the history of our company. When they designed our compensation plan, they reshaped the entire trajectory of Realty of America. The results have been nothing short of extraordinary. Our thousands of agents are more energized, more productive, and more aligned than ever before. The growth we've experienced since implementing their plan has exceeded every expectation.
β β β β βMeredith Berkich - President, Lifewave
I have worked with the Jensen team with several different companies with very different problems to solve. They always come through with excellence. Best compensation plans. Best rollout strategies. Best results. They listen and understand first and then figure out the right solutions that will grow the business.
β β β β βRayner Urdaneta - MONAT Global
Jensen Consulting designed the compensation strategy that took us from startup to $750M in year one, and now almost $4B cumulatively. Their work doesn't just function Γ’ΒΒ it endures. When you're building for the long term, precision in the foundation makes all the difference.
ABOUT JENSEN CONSULTING
After designing 500 compensation plans, you stop counting achievements and start anticipating patterns.
In 1979, Dan Jensen wrote his first compensation plan algorithm. Nearly five decades later, Jensen Consulting has learned what most founders miss β the companies that achieve sustained success do three specific things differently than everyone else.
The people behind the practice.
Jensen Consulting was built on a simple idea: compensation is not paperwork, it is architecture. Every plan we design is grounded in 45 years of pattern recognition β what motivates sales teams, what protects margin, and what quietly erodes both when left unchecked.
45
YEARS OF PRACTICE
500+
PLANS DESIGNED
3
PATTERNS THAT MATTER
What makes this team rare?
Pattern recognition, not guesswork
After 800 compensation plans, Jensen Consulting does not start from a blank page. We start from what has worked β and what has quietly failed β across four decades of real deployments.
Founders who have been the founder
Our advisors have built companies, shipped plans, and lived with the results. Jensen Consulting speaks the language of the operator, not the theorist.
Plans built to survive scale
The plan that gets you to $10M rarely gets you to $100M. Jensen Consulting designs comp architecture that stretches with the business instead of snapping under it.
Advice you can actually deploy
Every engagement ends with something you can put in front of your team on Monday β models, thresholds, and the reasoning behind each decision.
SOME PATTERNS ARE UNDENIABLE
"The best comp plans are not the cleverest β they are the ones that still make sense on the worst quarter of the year."
β DAN JENSEN, FOUNDER
Ready to see the patterns in your own plan?
Book a working session with Jensen Consulting and walk away with the three questions every founder should be asking about their compensation architecture.